Rework – Book by Jason Fried & David Heinemeier Hansson
This time we will not talk about new or tested marketing tricks or trends which is giving new growth to brands, we will talk about basics of business and here we are giving you review of similar best selling business book “Rework”. This is book by Jason Fried & David Heinemeier Hansson, very inspiring very inspiring!
Why should I read rework book?
Rework is a amazing business book which shows the reader a better, faster, easier way to be successful in the business. This book tells the reader why plans are truly harmful, why people don’t need outside investors and why a person is better ignoring the competition.
Who should read Rework?
If you’re looking for a book like that, put this one back on the shelf. REWORK is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Entrepreneurs, small-business owners, and artists who don‘t want to starve will all find valuable guidance in these pages.
While much of the book focuses on entrepreneurship, there are many insights and lessons for those involved in Web projects. A few of the takeaways for Internet marketers include the following:
- Make something that you yourself would want to use.
- Don’t be afraid to narrow the scope of projects; when it comes to building something great, eliminate the parts that are merely good.
- Don’t worry too much about details at the beginning; when doing your planning, stick to the broad strokes (they even advocate using Sharpie markers instead of ballpoint pens when planning).
- Look for by-products of your products that you can sell. As the authors put it, “when you make something, you always make something else.”
- Launch (or Ship, as Seth Godin advocates) your product even if you have other ideas and enhancements to add.
Decommodotize your offerings by inserting yourself into the equation; if you do that, you can’t ever be truly duplicated.
- Out-teach your competition instead of trying to outspend, outsell or outsponsor them.
The book is a fun read from a successful group. You’ll undoubtedly find some really surprising assertions and arguments (a whole chapter on emulating drug dealers, for example) from a proven company. And those that manage Web projects will find some particularly interesting insights about online success from a team that knows more than most about that topic.
