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The Unusual Marketing School

Marketing lessons don’t just come from books or boardrooms. Sometimes, the best branding hacks are hidden in cricket stadiums, Bollywood sets, or even your kitchen shelf. Yes, we’re talking about the superstar charisma of Shah Rukh Khan, the fierce personal branding of Virat Kohli, and the humble but legendary brand-building behind your dadi’s homemade achaar.

In the world of marketing and branding, it’s the emotional connections and relatable storytelling that truly stand out. This blog will explore how three very different yet iconic Indian figures teach us valuable lessons in marketing strategy, consumer psychology, and brand loyalty that every entrepreneur, startup, or digital marketer can apply today.

Shah Rukh Khan: 

From Rejections to Reigning King – A Brand Built on RelatabilityShah Rukh Khan didn’t just become Bollywood’s biggest superstar — he built himself into a brand that goes beyond the silver screen. From his early days in Delhi’s theatre scene to becoming the most bankable name in entertainment, SRK’s journey is a story of vision, persistence, and calculated brand storytelling.

He didn’t rely on just good looks or star power. He humanized himself — from TED Talks to interviews about his failures, he connected with audiences as a dreamer, a father, and a struggler. His brand is built on relatability and ambition, a cocktail that appeals across generations and geographies.

Key Points That Built the Brand ‘SRK’:

• Humility in Success – Always credits his team, making him more human.
• Bold Choices – Took unconventional roles (like in Swades, Chak De India) that aligned with national sentiments.
• Universal Appeal – Maintains a clean, secular, inclusive image that speaks to both masses and classes.
• Strategic Endorsements – Associated only with premium or legacy brands, reinforcing his timeless image.

Your brand should be relatable, aspirational, and emotionally intelligent. Like SRK, let your audience grow with you.

Virat Kohli: 

A Brand Forged in Fire, Fueled by DisciplineWhen Virat Kohli entered the cricketing world, he wasn’t the most polished. But his grit, unmatched fitness, and passion for winning made him one of India’s most respected and followed icons. His brand is not just built on victories, but on a visible transformation — from a brash youngster to a global athlete, fashion icon, and responsible citizen.

He didn’t stop at cricket. Kohli launched his own brands like Wrogn and One8, capitalizing on his core values: aggression, style, and athleticism. His fitness regime inspired an entire generation. More than a sportsman, he became a symbol of discipline and ambition.

Key Points That Built the Brand ‘Virat’:

• Fitness First – Introduced the idea of athlete-like fitness to everyday Indians.
• Authenticity – Doesn’t shy away from showing emotions on and off the field.
• Consistent Messaging – Whether endorsing a product or speaking at a press conference, his messaging stays on-brand: sharp, confident, focused.
• Community Building – Uses social media to interact with fans, not just promote products.

Build a brand that evolves, remains consistent in values, and grows with its audience. Let your actions speak as loudly as your ads.

Your Dadi’s Achaar: 

The Original Brand With No BudgetYour dadi’s achaar isn’t just a recipe — it’s a legacy. No marketing team, no influencers, no ad budget — yet it earns loyalty year after year. It’s packed with authenticity, history, and heart.

Dadi’s achaar represents every grassroots Indian business that has thrived because of trust and taste. Her product quality didn’t change for trends. It was perfected with time, with real ingredients and real love. That’s what created unshakable loyalty.

Key Points That Built the Brand ‘Dadi’s Achaar’:

• Authenticity > Advertising – People trust what feels personal.
• Consistency of Experience – Every jar tastes the same every year.
• Word-of-Mouth Power – Built entirely through loyal recommendations.
• Rooted in Culture – Reminds people of home, childhood, and identity.

Never underestimate the power of a good product, strong values, and emotional connection. Your story doesn’t need polish; it needs purpose.

Learn From Icons, But Find Your VoiceSRK, Virat, and Dadi didn’t build brands overnight — they built empires of trust. Whether you’re a startup or a seasoned business, these three stories show that:

• Your brand is your story.
• Your values are your voice.
• Your consistency is your currency.

At Adlaxy, we don’t just build logos or run campaigns — we craft brand journeys that leave impact. If you’re ready to make your brand iconic, let’s start writing your story.

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